MobileMonday and GSMA Join Forces to Enable Entrepreneurs to Reach Mobile Operat

The two organizations will work together to enable MobileMonday communitymembers to take full advantage of the GSMA's new Innovation Programme, whichis designed to help the thousands of small and medium-sized companiesdeveloping innovative mobile products and services to rapidly reach mobileoperators and bring their innovations to end-users.

"I can truly say that this partnership is what the MobileMonday communitymembers have been looking for - how to streamline the process from innovationinto beneficial products and services. These innovations occur all over theworld today, and MobileMonday's and GSMA's partnership will now showcase themto GSMA members in a new way" said Jari Tammisto, CEO and President, MobileMonday Ltd.

"This partnership brings together the thousands of innovative smallcompanies that belong to MobileMonday community, and the 700 mobile operatormembers of the GSMA, enabling these two key constituencies to better worktogether to create exciting new mobile products and services that will appealto consumers and business users," said Bill Gajda, Chief Commercial Officer ofthe GSMA. "The Mobile Innovation Programme is a completely new approach thatenables promising ideas to be identified and commercialized across the globemuch faster than has been possible in the past."

Notes to Editors:

The Mobile Innovation Programme is open to mobile operators, venturecapitalists and developers of mobile technology with less than $20 million inannual revenue.

        About MobileMonday:

MobileMonday is organized by a group of some 200+ dedicated volunteersfrom around the world. Originating in Helsinki, Finland, in the year 2000,MobileMonday has grown into the world's leading mobile community.

MobileMonday Global Summit-Helsinki-St.Petersburg Sept. 10-12th

For further information

Mobile Monday Ltd Jari Tammisto