RANDI SHINDER NAMED ERNST & YOUNG EMERGING ENTREPRENEUR OF THE YEAR(R) 2007

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Shinder's Ernst & Young honours place her in the company of a very elitegroup of accomplished business leaders; she will be officially inducted intothe Entrepreneur Of The Year Institute on November 15. "It means a great dealto be recognized among Canada's greatest heads of business," Shinder said."This award is also a testament to my incredible team at Fusion Brands Inc.,the successes we've achieved and all that we plan to accomplish as we continueto grow."

Randi Shinder's beauty business has grown significantly since itsinception as a one-person operation in 2003. The company, today known asFusion Brands Inc., encompasses three distinct brands: FusionBeauty, CLEANPerfume, and Scentology, and boasts a team of 47.

Every brand Randi Shinder develops meets with continued success. Withoutany prior knowledge of the cosmetics industry, Shinder followed her intuitionand desire to enter the ever-growing but competitive marketplace with thecreation of CLEAN Perfume in 2003, which quickly rose to the number-oneselling independent scent. One year later Shinder entered into a partnershipwith multi-platinum recording artist Jessica Simpson to create Dessert Beauty.In addition, four months after launch the brand spawned two successful lineextensions, one for the mass drugstore market and an additional line called"Sweet Kisses" for Wal-Mart stores.

Shinder soon identified yet another untapped market: the cosmeceuticalsector, and in the spring of 2005 introduced yet another breakthrough brand,FusionBeauty, whose premier product LipFusion sold nearly two million units inits first nine months on the market. In the Spring of 2007 Shinder forged yetanother new category and in collaboration with renowned neuroscientist Dr.Rachel Herz launched the Scentology functional fragrance line at Targetstores.

Shinder approaches every brand and product developed first and foremostas a consumer, and that tactic has proven incredibly successful. Bycapitalizing on both her intuition and emerging trends, she has been able tocreate products that resonate with the consumer and ultimately foster strongcustomer loyalty and sales success. Distribution decisions are strategic --never safe -- and Shinder constantly pushes the envelope to expand her reachinto new, untapped markets, continuously meeting with incredible response,brand awareness, and retail sales.

Though Shinder remains extremely involved in the all aspects of thebusiness, from development of formulations, to packaging and manufacturing, topromotions, and beyond, the success of the business has been maintained withthe support of a strong, dedicated staff. Shinder trusts her team of managersand empowers each and every one of them to follow their instincts. In additionto ensuring the continued success of her brands and employees -- considered byShinder to be the most important asset to the success of her business --Shinder is committed to fostering growth of the local Ottawa economy and isdedicated to causes close to her heart in the community.

Shinder's Entrepreneur Of The Year recognitions mark yet another accoladefor this rising star and her company, whose other honors include Women's WearDaily/Beauty Biz "Company Newcomer of the Year," Ottawa Business Journal,Gowlings, Rogers and Talentlab "Top 40 Under 40," and two consecutive CosmeticExecutive Women "Beauty Insider's Choice Awards," among others. In addition tonational recognition at Canada's Entrepreneur Of The Year ceremony on November1, Shinder will also be officially inducted into the Entrepreneur Of The YearInstitute at the Institute's International Conference on November 15-18 inPalm Springs, hosted this year by Jay Leno, Lance Armstrong and DebraNorville.

    About Fusion Brands Inc.    

    About Ernst & Young Entrepreneur Of The Year    

The Entrepreneur Of The Year Program was founded by Ernst & Young tocelebrate great entrepreneurs who have demonstrated excellence andextraordinary success in areas such as company development, financialperformance and risk taking. To learn more about the Ernst & YoungEntrepreneur Of The Year 2007 Awards, visit .

For further information

Dana Waisberg, +1-212-253-4646, of BNC|Bragman Nyman Cafarelli, for Fusion Brands Inc. WebSite: