Devine Entertainment Accelerates Initiatives to Continue Revenue Growth in Educa

<< Company Builds Strong and Sustainable Revenue Streams through Sales of Successful Franchise Film Properties Widely used in Schools and Libraries

- Steady Sales in Education Market Maintain Predictable Revenue Flow - Market Includes over 55 Million Students and 68,000 Schools in U.S. - More than 110,000 Libraries in U.S. also Potential Customers >>

Devine recently sent representatives to the National Middle SchoolAssociation annual conference in Houston, TX, to meet with volume buyers andcurriculum-setters in the middle school market. In the best response in theCompany's history of attending school conferences, several hundred educatorsregistered as part of Devine's initiatives to sell a number of its mostsuccessful titles aimed at young adults.

"Although we have met with steady success in this market, we believethere is great untapped potential for additional sales," said David Devine,President and Chief Executive Officer of Devine Entertainment. "We estimatethat we have penetrated only 15-20 percent of the U.S. educational market todate with our successful franchise titles, yet these evergreen titles continueto sell strongly year after year. Meanwhile, the anticipated production of newtitles will increase the value of our entire library."

Devine's education strategy in the U.S. currently focuses on the pre-Kthrough 8th grade levels, comprising approximately 55 million students in68,000 elementary and middle schools. It also targets more than 110,000 U.S.libraries, including public, private and school libraries.

Devine's strong, established educational and institutional marketdistribution channel provides sales advantages distinct to the company. Devinedoes not need to arrange new distribution for newly produced or licensedproperties. Making such arrangements is a time-consuming, expensive,hit-and-miss proposition for other participants in Devine's marketplace.Devine's educational and institutional distribution channel is solid andongoing with real customers and revenue. Thus, Devine can also readilycapitalize on any new products. Newly produced or acquired titles can besimply sold and distributed alongside existing products, giving new titlespredictable revenue and sales value for Devine.

The increasingly strong Devine distribution channel also attractshigh-quality titles produced by third parties, such as Shakespeare 4 Kids orMarsalis on Music, providing yet another powerful driver for Devine to growits distribution pipeline and business.

Devine's educational sales representatives will next attend the upcomingAmerican Library Association Midwinter Meeting in January, in Philadelphia,PA, to develop further sales opportunities among volume buyers at librariesnationwide.

Among the Devine titles that have generated the highest sales andinterest throughout the educational market segment are: The Inventors'Specials, The Composers' Specials, The Artists' Specials, Marsalis on Musicand Beethoven Lives Upstairs. The films are designed to address the youngadult audience with high-quality script and production values that enable themto entertain students while they augment teacher instruction.

With many schools and municipalities increasingly forced to cut budgetsfor art and music education, Devine has seen greater demand than ever for itsfilms to step into that gap. "Educators have found that our music andarts-oriented titles can provide students valuable exposure to these importantaspects of culture that students might not otherwise receive," said GlennSernyk, Senior Vice President of Marketing for Devine Entertainment, whospearheads the Company's children's and educational sales programs. "Inaddition, films such as our Inventors' Specials are often used by teachers tohelp make math and science more accessible to their students."

Devine enjoys a near-zero returned or unsold inventory rate on itseducational titles, enabling the Company to maintain steady revenueprojections in this portion of its operations. "Education provides a strongfoundation for our business and helps us to avoid the cash flow uncertaintythat plagues many film and television production companies," said Mr. Devine."This enables us to capitalize the company much more effectively to maintainour production pipeline and continue to build our library of titles."

About Devine Entertainment

Devine Entertainment Corporation develops, creates, and producesaward-winning television programming and feature films for worldwidedistribution across multiple TV broadcast networks, cable and satellitenetworks, DVD and Internet markets. Specializing in cultural and educationalprogramming as well as prime-time drama and comedy entertainment programming,the Company's titles have garnered more than 120 international film andtelevision industry awards, including five Emmy and five Gemini Awards. TheCompany partners with leading international distributors, broadcasters andco-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,to produce and distribute its award-winning film and television titles.

Among Devine's critically acclaimed productions are its cultural andeducational film series on history's landmark Composers, Inventors andArtists, which have been broadcast in more than 50 countries. The Companycontinues to expand its proprietary library of high-quality film andtelevision content. Among its general-audience primetime programming is theacclaimed one-hour mystery series, "Across the River to Motor City," deliveredto broadcasters worldwide in 2007. Headquartered in Toronto, the Company'scommon shares trade on the NASD OTCBB market in the U.S. under the symbolDVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company'scorporate website is .

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Forward-Looking Statements

This press release may contain forward-looking statements relating to thefuture performance of Devine Entertainment Corporation. Forward-lookingstatements, specifically those concerning future performance and theachievement of operating profitability are subject to certain risks anduncertainties, and actual results may differ materially. These risks anduncertainties include the market acceptance of the Company's products andservices; competition within the film and entertainment industry and theintroduction of new entrants and/or products in the Company's markets; adversechanges in governmental regulations and policies affecting the film andentertainment industry; product development risks and risks of technologicalchange; the risk of unanticipated expenses; and other risks and uncertaintiesall as described in the disclosure documents filed with securities regulatoryauthorities in accordance with applicable securities laws. Readers arecautioned that the foregoing list of factors is not exhaustive. Although theCompany believes that the expectations conveyed by the forward-lookingstatements are reasonable based on information available to it on the datesuch forward-looking statements are made, no assurances can be given as tofuture results, levels of activity and achievements. All subsequentforward-looking statements, whether written or oral, attributable to theCompany or persons acting on its behalf are expressly qualified in theirentirety by these cautionary statements. The Company assumes no obligation toupdate forward-looking statements should circumstances or management'sestimates or opinions change.

For further information

Devine Entertainment Corporation, ArnoldTenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633,atenney@devine-ent.com
Trilogy Capital Partners, Financial Communications:Ryon Harms, Toll-free: (800) 592-6067,