Sears Canada Announces Start of "Stronger Dollar - Lower Prices" Sears Days

"This weekend is an enormous kick-start to the Holiday shopping season atSears Canada," said Dene Rogers, President and Chief Executive Officer, SearsCanada Inc. "Sears Days is always immensely popular with our customers, andthis year's Sears Days demonstrates to Canadians that Sears Canada is loweringprices so they do not have to go to the U.S. for big-spend items such aselectronics. We believe that Canadians would rather shop at home which helpsthe Canadian economy and makes Canada stronger."

The new Sears Days "Stronger Dollar - Lower Prices" promotion offerscustomers items from across the store, from apparel to appliances and fromfragrances to furniture. Items include:

    For the home:    -------------    Samsung 42" Plasma HDTV                    $1299.99, Reg. 1699.99    Sony 40" LCD HDTV                          $1399.99, Reg. 1799.99    'Sabino' Leather Sofa                      $799.99, Reg. 1349.99    Sealy 'Element II' Euro-Top    Pocket Coil Queen Sleep Set                $989.99, Reg. 1699.98    Craftsman 3/8" 14.4V Cordless    Drill/Driver                               $58.99, Reg. 119.99    Mikasa 4-pc. Hospitality White    Dinnerwear Set                             $19.99, Reg. 59.99    KitchenAid 'Accolade' Stand Mixer          $379.99, Reg. 499.99    For Her:    --------    Liz Claiborne Wool Coats and Jackets       $147.50, Reg. 295.00    Jessica Sport Turtleneck Sweater           $23.99, Reg. 49.99    Reebok 'Princess' Walking Shoes            $34.99, Reg. 59.99    Special Purchase Fragrances    including Elizabeth Taylor    White Diamonds, Alfred Sung and    Bob Mackie                                 $19.99 to $29.99    For Him:    --------    Dockers 'Professional' Casual Pants        $40.00, Reg. 80.00    Haggar no-iron sportshirts                 $32.99, Reg. 60.00    Lauren Ralph Lauren Sports Jackets    & Blazers                                  $145.00, Reg. $295.00    Lauren Ralph Lauren Dress Pants            $45.00, Reg. 95.00    For the Family:    ---------------    'High School Musical' DVD Board Game       $12.88, Reg. 29.99    Sony 7.2 MP Cybershot Digital Camera    with Camera Bag                            $134.99, Reg. 159.99    7.5' Martha Stewart Everyday    pre-lit Christmas Tree                     $268.88, Reg. 549.99    

With respect to prices at other retailers operating in Canada, Searsreminds customers of its Price Match Guarantee, which states that the Companywill match any advertised price in Canada. Customers can find additionalinformation and details at their local Sears store, in the catalogue, andonline at .

This release contains information which is forward-looking and is subjectto important risks and uncertainties. Forward-looking information concerns theCompany's future financial performance, business strategy, plans, goals andobjectives. Factors which could cause actual results to differ materially fromcurrent expectations include, but are not limited to: the ability of theCompany to successfully implement its cost reduction, productivity improvementand strategic initiatives and whether such initiatives will yield the expectedbenefits; the impact of the sale of the Company's Credit and FinancialServices operations and the results achieved pursuant to the Company'slong-term marketing and servicing alliance with JPMorgan Chase Bank, N.A.;general economic conditions; competitive conditions in the businesses in whichthe Company participates; changes in consumer spending; seasonal weatherpatterns; customer preference toward product offerings; changes in theCompany's relationship with its suppliers; interest rate fluctuations andother changes in funding costs; fluctuations in foreign currency exchangerates; the possibility of negative investment returns in the Company's pensionplan; the outcome of pending legal proceedings; and changes in laws, rules andregulations applicable to the Company. While the Company believes that itsforecasts and assumptions are reasonable, results or events predicted in thisforward-looking information may differ materially from actual results orevents. The Company intends the forward-looking information to speak only asof the time made and does not undertake to update or revise this informationexcept as may be required by law.

Sears Canada is a multi-channel retailer with a network of 196 corporatestores, 179 dealer stores, 61 home improvement showrooms, over 1,800 cataloguemerchandise pick-up locations, 106 Sears Travel offices and a nationwide homemaintenance, repair, and installation network. The Company also publishesCanada's most extensive general merchandise catalogue and offers shoppingonline at www.sears.ca.

For further information

Contact for Media: Vincent Power, Sears Canada,Corporate Communications, (416) 941-4422,