HealthPricer Delivers Industry's First "Customer Experience as a Service" Platfo

Alpha Release Introduced this Week

Symbol: TSX-V: HPC

CXaaS allows HealthPricer to manage multiple partners from one set ofcode and deploy them quickly - to allow revenues from product sales to takeeffect immediately. Further, limited integration effort for partners meanstime-to-market is short and more cost-effective. The first partner to make useof this platform is Marketing Technology Solutions when it launches itsco-branded HealthPricer Marketplace through QualityHealth.com in December,2007.

"We chose the CXaaS model because integration and implementation isimmediate compared to putting strain on the partner to complete thebuild-out," comments Gerd Zobel, Senior VP Product Strategy and CustomerExperience, HealthPricer Interactive. "Also, as part of this platform,partners can rely on our online product knowledge and development skill set todeliver the best customer experience and to maximize revenues."

On the front-end HealthPricer can easily and quickly help its partnersconfigure their own marketplace, such as the display of products and productcategories, and the branding of entrance and marketplace pages. On theback-end, partners have access to product display controls as well asanalytical tools, such as reporting on product conversion rates and visitorsto each product area. The CXaaS platform is flexible to enable sites based ondifferent domains or push back to a central marketplace, depending on thebranding approach of each partner.

"We are very excited about these developments as this platformeffectively enables us to bring on a new partner every week without putting astrain on our time or resources or those of our partners," comments Michael I.Brown, President and CEO of HealthPricer Interactive. "The partners we havespoken to about this platform clearly see the benefits to them and are keen toroll out their healthcare product shopping functionality using this platformand take full advantage of our product search and comparison shoppingknowledge, experience and merchant base."

About HealthPricer Interactive

HealthPricer Interactive Limited is a leader in online product search andcomparison shopping for consumer healthcare products and changes the waybusiness is done online in favour of the consumer. Led by a team of e-commerceprofessionals, the Company has applied its proprietary technologies to meetthe needs of North American consumers looking for easy access to a choice ofproducts and merchants online. Covering hundreds of thousands of products fromthe biggest, most trusted healthcare merchants, HealthPricer is the mostconvenient way for consumers to search for and perform side-by-side pricecomparison of healthcare products based on price, brand and other healthrelated attributes. .

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For further information

For media: Asa Zanatta, Tel: (604)408-1389/(604) 724-7755, azanatta@spiritcommunications.ca
For investors:Michael I. Brown, Tel: (604) 301-0221 ext.120,