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Pollard Banknote and Airstream(TM) Roll Out an Exciting Collaboration

This Site:en.yinlu.net Source:en.yinlu.net Writer: Time:2007-11-23
WINNIPEG, Nov. 22 /CNW/ - Pollard Banknote's recent licensing agreementwith Ohio-based Airstream Inc. allows lottery clients in the U.S. and Canadato leverage a true innovator in the realm of leisure travel. Recentlycelebrating its 75th anniversary, the company's Airstream(TM) trailers havesolidified their position as a cultural icon, successfully transcending thatindustry in a way only a select few brands ever manage to achieve in theirrespective fields.

"Since their debut, Airstream(TM) products have been embraced as theaspirational benchmark within their sector," said Sina Aiello, Director,Licensed Products, Pollard Banknote. "And with the current rekindling ofinterest in North American-made goods, we're convinced the positiveassociations conjured up in connection with Airstream(TM) will encourage bothcore and casual players to jump at the chance to live the life this brandembodies."

The first-ever company to apply aerodynamic principles to its trailers,the distinctive construction - featuring an aluminum-shell exterior - heraldedthe dawn of new era in design that is still employed today. An Americanoriginal, Airstream(TM) trailers began rolling down the roads in the 1930swith an unrivalled attention to detail, culminating in a quality and luxurythat continue to set the contemporary standard.

The Airstream(TM) tagline (Live more. See more. Do more.) urges a call toaction that combines a host of complementary elements certain to find awelcome audience with instant ticket enthusiasts. It's vision that's sure toconverge with a lottery's own desire to stay on top of their game by offeringcompelling products to players anxious to enhance their lifestyles.

"Airstream(TM) has earned its place as a heritage brand that continues tobe relevant today," said Aiello. "These products have become fixtures inmovies, music videos, and television shows. And as a further indicator oftheir social standing, they've even been showcased in major museums from SanFrancisco to New York, as well as in the Smithsonian Institution."

Airstream(TM) is Americana at its most appealing. Ultimately, the promiseinherent in owning one of these elite products is the same one drivingcustomers toward instant games: the freedom to live the life they want,wherever and however they want to live it. With an Airstream(TM) ticket fromPollard Banknote, lotteries can turn more of these aspirations into concreterealities.

Pollard Banknote offers a turnkey solution for licensed games, includingticket design and manufacturing, prize structure consultation, merchandiseselection and fulfillment, publicity and promotional opportunities, and secondchance draw process management (including all customer service, Internetmarketing, and post-game analysis).

About Pollard Banknote Limited Partnership

Pollard Banknote Limited Partnership ("Pollard Banknote") is one of theworld's leading full-service lottery vendors and is a major supplier to NorthAmerica's charitable gaming industry. The firm manufactures instant ticketsand provides related programming, design, and marketing support. As well,Pollard Banknote manufactures ticket vending machines, pull tab tickets andbingo paper, and supplies lottery management services (including warehousingand distribution). Established in 1907, the firm is owned by the Pollardfamily and the Pollard Banknote Income Fund and currently serves more than 45lotteries worldwide, including some of the largest and most respectedlotteries in the United States, Canada, Europe, Asia, and Central and SouthAmerica.

About Pollard Banknote Income Fund

Pollard Banknote Income Fund (TSX: - ) is an unincorporated, open-endtrust which owns 26.7% of Pollard Holdings Limited Partnership, which in turnowns Pollard Banknote Limited Partnership.

Forward-Looking Statements

This press release may contain forward-looking statements relating toexpected future events and financial and operating results of the PollardBanknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership thatinvolve risks and uncertainties. Actual results may differ materially frommanagement expectations as projected in such forward-looking statements for avariety of reasons, including market and general economic conditions and therisks and uncertainties detailed from time to time in the Fund's periodicreports and registration statements filed with the Canadian securitiesregulatory authorities. Due to the potential impact of these factors, the Funddisclaims any intention or obligation to update or revise any forward-lookingstatements whether as a result of new information, future events or otherwise,unless required by applicable law.

For further information

Gordon Pollard () or JohnPollard (), Co-Chief Executive Officers, Phone: (204) 474-2323,

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