Leadership/Career Experts Ninth House and Penelope Trunk Offer Advice for Traini

In the recently released "The Brazen Careerist: The NewRules for Success,"Ninth House CEO, Jeff Snipes, and the book's author, PenelopeTrunk, offera wealth of information that today's corporations and theirnew leaders canutilize to cultivate success. Ninth House is known for bringinghigh-quality, immersive, interactive leadership solutionsto Fortune 500companies. The company's offerings touch on the very topicsof retainingand engaging young talent. Penelope Trunk is a nationallysyndicatedcareer columnist and an expert about the issues and concernsof a newgeneration of workers under the age of 35.

"Ninth House gets it!" notes Trunk. "Ninth House understandswhat isneeded to inspire young workers and develop them into successfulleaders --and they offer solutions to help companies do just that."

"The quality and delivery of Ninth House solutions makelearning more likewatching a movie rather than viewing a PowerPoint," notesSnipes. "NinthHouse and its clients have found that interactive, story-basedvideo is theideal medium for training the newest generation of workerswho craveconstant interaction and the ability to be immersed in thecontent in orderto retain what they've learned and bring new skills backto the actual workenvironment."

Because the Gen Y generation is good at working in teams,it's importantfor them to look for work in an environment that valuesteamwork over theold-school hierarchal based organization. Snipes notes inTrunk's bookthat there are three key questions Gen Y should ask of apotentialemployer:

 --  What sort of talent development does the company provide?--  Is diversity important to the company?--  Is there a reward system in place for teams?

Other points that Snipes/Trunk address in the book include:

 --  New methodologies for companies training Generation Y employees--  Learning on the job through employee training programs--  Three types of training employees should ask for at work--  Effectively managing organizational shifts from hierarchical to    competency based teams

Generation Y is generally referred to as the 76 millionAmericans bornafter 1982 who are just entering the work force in mass.Generation Y hasalso been referred to as "Generation Why?" noting the agegroup's quest foranswers and, sometimes, the questioning of authority. Arecent researchreport from Bersin & Associates on talent management*notes that this newgroup of workers are confident, impatient, socially conscious,family-centric, and technology-savvy, and require work relatedtraining to"... give context and meaning, make it fun, search and explore,entertainme."

The exiting of the huge baby boomer generation leaves asignificant hole inthe workforce and in companies' leadership pipelines --a gap which Gen Yemployees will fill. According to a the Bersin report, thisphenomenahas created the #1 talent problem today, leaving many companiesgrapplingwith how to effectively train and develop a new generationof leaders.(*High-Impact Talent Management, Bersin & Associates,2007).

About Penelope Trunk

Penelope Trunk has been a software executive, entrepreneur,andprofessional beach volleyball player. As an expert careeradviser, shewrites two popular business columns: the syndicated column"BrazenCareerist," which is featured on Yahoo! Finance, and hercolumn, "TheClimb," which runs in the Boston Globe. Her Brazen Careeristblog()is a career advice resource for GenerationY and gets 400,000 page views a month. Trunk lives in Madison,Wisconsin.

About Ninth House

Ninth House, Inc. provides leadership development solutionsthat integratecontent from leading business experts with self-paced onlinecourses,practical simulations and in-person engagements to moreeffectively developleaders at all levels of an organization. The Ninth Housesolutions addressthe most relevant issues an organization faces -- from leadershipandinnovation, to building community in the workplace, to managingchange.Ninth House's leadership development solutions are easilyscalable and ableto be customized and deployed based on business needs, providingrapid andmeasurable behavioral change and increased productivity.Ninth Housecustomers include nearly 200 Global 2000 and governmentorganizationsglobally such as Amazon.com, British Telecommunications,Hyperion Software,SSM Health Care, United States Navy, and United States DepartmentofJustice. Ninth House is headquartered in San Francisco,CA. For moreinformation, please visit the Ninth House website at: www.ninthhouse.com,or call: 415-277-8200.

Ninth House® is a registered trademark of Ninth House,Inc.

*High-Impact Talent Management: State of the Market andExecutiveOverview® 2007, Bersin & Associates / Josh Bersin,May 2007.