Redcats USA Selects Mercent to Expand Online Sales

"Mercent provides a best-in-class platform for selling throughonlineretail channels," said Jason John, VP of Ecommerce at RedcatsUSA. "TheMercent team demonstrates a clear understanding of shoppingfeed bestpractices, and we look forward to a successful online merchandisingrelationship."

With sustained growth, a global outreach and a portfolioof renownedbrands, Redcats Group asserts itself as a leader in homeshopping in thefield of Fashion & Home Decoration. Active in 28 differentcountries,Redcats Group has some thirty catalogues, over one hundredspecialty storesand over sixty e-commerce sites. The company has 31 millionactivecustomers and generated EUR 4.332 billion Sales in 2006,with 32.1% ofsales occurring on line. Redcats Group operates 17 brandswith strongidentities, leaders in their respective markets, includingLa Redoute, Lamaison de Valérie, Vertbaudet, Somewhere, Cyrillus,Daxon, Empire Stores,Ellos, ,Metrostyle, Jessica London,Woman Within, Roaman's, KingSize, BrylaneHome, The Sportsman's Guide,The Golf Warehouse.

"Mercent looks forward to helping Redcats USA expand thevisibility oftheir products online," said Eric Best, CEO of Mercent."It is Mercent'sgoal to ensure that our retail merchant clients promotetheir catalogseffectively and competitively wherever consumers consideror make productpurchases across the Web."

Mercent Retail allows e-tailers and multi-channel retailersto effectivelypromote and sell products to more than 150 million shoppersacross itsnetwork of more than 50 leading shopping channels throughone low-cost,single point of integration. Mercent-integrated transactionalonlinemarketplaces include Amazon.com, Buy.com, eBay Express,SHOP.COM, and theShopping.com Cart Program. Mercent's shopping network alsoincludesleading referral-based shopping portals such as Shopping.comand Shopzilla,and affiliate marketing programs such as LinkShare and Performics.MercentRetail provides turnkey data integration with leading analyticsand paidsearch platforms including Coremetrics and Omniture.

With Mercent, online merchants can:

 --  Maximize advertising budget to retail key performance indicators,    including those KPIs based on revenues, profits, and inventory velocity--  Test, optimize and maintain unique product assortments for each online    shopping channel--  Research competitors, tracking competitive position and merchandising    offers--  Comparison search engine optimize (CSEO) data feed content for    shopping search relevance--  Optimize product attributes using Mercent TrueAttribute(TM) technology--  Edit and publish merchandising offers for each shopping channel--  Test and optimize CPC and CPA bids for every product listing on pay-    for-placement shopping portals--  Precisely map product listings to the right shopping channel browse    categories--  Synchronize data feed marketing campaigns with the cross-channel    retail merchandising and promotional calendar

To align its interests with customer success, Mercent offerstechnologyand services through a pay-for-performance pricing model.

Information regarding , , and the complete list of online marketingchannelssupported by Mercent are available at

For more information or to schedule a demo, please contact206 832 3900 or.

About Redcats USA

Redcats USA is a multi-channel home shopping leader witheleven well-knownbrands in its portfolio: Chadwick's, metrostyle, Woman Within,JessicaLondon, Roaman's, La Redoute USA, KingSize, BrylaneHome,BrylaneHomeKitchen, The Sportsman's Guide and The Golf Warehouse. RedcatsUSA offersa wide range of value and quality driven merchandise categories,includingmissy apparel, men's and women's plus-size apparel, homeand lifestyleproducts, and outdoor gear.

About Redcats Group

Redcats USA is a division of Redcats Group, a global leaderin HomeShopping for apparel and home furnishing. Drawing on a multichannelnetworkcombining catalogues, e-commerce and stores, Redcats Groupgenerated 4.33billion euros of sales in 2006 with 17 brands in 28 countriesand a staffof 20,000 associates. Sales are split between France (46.4%),USA (27.5%)and the rest of the world (26.1%). Redcats Group is a PPRCompany. For anyfurther information: .

About Mercent

Founded by veterans of Amazon.com, Mercent provides onlinemarketingtechnology and services to help retail merchants optimizeperformanceacross online channels. Mercent's on-demand platform, MercentRetail,increases revenue and gross margins by promoting the rightproducts withthe right merchandising offers and placement. Mercent Retailprovides asingle point of integration between existing retail managementsystems andmore than 50 leading online marketing channels includingtransactionalmarketplaces such as Amazon.com and SHOP.COM, shopping portalssuch asShopping.com and Shopzilla, and affiliate marketing programssuch asLinkShare and Performics -- making it easy for merchantsto automate,measure, and optimize online product merchandising campaignsthrough thesechannels. Mercent customers include Benefit Cosmetics, REI,GUESS?, BassPro Shops, Redcats Group, Celebrate Express, Levenger, andother leadingretailers. Mercent is an Amazon.com Certified System Integrator,Buy.comGold Certified Partner, and SHOP.COM Certified Data FeedProvider. Mercentis a venture-funded company based in Seattle, WA. For moreinformation,visit .