China YouTV JV Partner Signs Agreement to Promote CnBoo on Train
Per the agreement, "Yipin" used its on-train televisionsystem to promote CnBoo between September 15 and October15, 2007. During the period, CnBoo's 30 second advertisementDV was broadcast on no less than 19 trains. Short distanceruns showed the DV twice, while longer distance runs showedthe DV five times.
Since October 1st is national day in China, transportationreached the peak-period during the month. As a result, theadditional train advertising showed excellent results:
- Over 483.72 million passengers rode the train betweenOct. 1st and Oct. 10th, (according to Railway-China).
- Each day more than 1.2 million to 2 million individualswere exposed to CnBoo advertising.
- Individuals from every demographic had the opportunityto view the CnBoo video.
- Individuals spend anywhere from a few hours to days inthe enclosed train environment.
- Line-by-line route selectivity for precise targeting
- Efficiency and Accountability
The signing of this cooperation agreement greatly extendedthe Company's advertising capacity and influence in China'smarket and increased the Company's brand name awarenessin the industry.
"This was a fantastic opportunity for us to promote theCnBoo website to people who may never have seen our othertypes of advertising," said Mr. Wei, CEO of CYTV. "Traintravel plays an important role in moving millions of individualsaround China, and we are proud to introduce CnBoo to somany people as they go about their daily business."
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About China YouTV Corporation:
The Company signed a Definitive Agreement with HuaJu toset up a Joint Venture in China on March 16, 2007. Accordingto the Agreement, the China YouTV Corp. owns 51% of thejoint venture company and will provide the required workingcapital for the Joint Venture. HuaJu will be in charge ofthe daily operation of the Joint Venture. HuaJu has agreedto conduct its video sharing business only through the JointVenture, and has agreed to contribute its web site, and customer contracts to the Joint Venture.
("CnBoo")is the online video site belonging to the Joint Ventureestablished by China YouTV Corp. and HuaJu. It is a videoviewing site and social networking site that allows usersto create their own profiles, post videos, and comment oneach other's posts.
The CnBoo web site is similar to YouTube (),the No. 1 online video site in operation. Within less than2 years, CnBoo already has over 1.2 million members andover 2 million pieces of original digital video (DV) shorts.
In order to increase membership and brand name awarenessas well as moving the company towards sustained profitability,we have worked both on-line and off-line.
On-line:
1. HuaJu has signed serials of agreements to enhance itson-line content for raising brand awareness and membership.
- Travel
- launched a video site of CCTV's TV program "ExploringHigh and Low".
- launched value-added travel services together with ManGocity.com.
- Entertainment & Events
- Sulake Corporation Ltd. (HABBO) to host "HABBO OriginalDV Shorts Contest" on CnBoo;
- VVSky Broadband Media Group to acquire short video programsto feature on CnBoo;
- Beijing TaiDe Interactive Technology Co. Ltd. to cooperateon video sharing contents;
- BeiJing SiHaiDongXing Culture and Media Ltd. to developonline videos for high-speed internet users;
- Youyi Chunqiu Network Technology Ltd. Co. to promote onlinegame "Pick" on CnBoo;
- Asia Media Group to promote "Creative Tube"-Global Awardsof Chinese New Media Creative Tube Contest on CnBoo;
- Music
- Music Nation Records Company Ltd. to use its audio andvideo files on CnBoo;
- Shanghai Yue Sheng Information Technology Co., Ltd. tolaunch an exclusive music shopping channel on CnBoo;
- Beijing Da Sheng Chang Xiang Culture Broadcasting Co.,Ltd. to promote an album of Chinese pop star Zhang Bo Hongon CnBoo;
- Comedy
- Bejing Megadia Company to host Humor channel on CnBoo;
- Advertising
- Unlimited Chance Technology Development Co., Ltd. to shareand exchange advertising resources;
2. The Company has signed several revenue-based contractsto move towards sustained profitability.
- 21Century Network Co.: signed a cooperation and revenuesharing agreement for "Special DV Shorts" channel on Vnet;
- TianWeiYuanChang Co.: HuaJu is entitled 70% of the profitfrom online advetisements with TianWei content;
- Beijing Jiahe Interactive Network Technology Co., Ltd.:Both parties work together to launch a new category "VideoHouse" on CnBoo. HuaJu will be entitled to 40% of revenuegenerated from the advertisement;
- Shanghai Vekee Advertising Co. Ltd.: signed a long-termrevenue based contract to distribute advertisement on CnBoo;
Off-line:
HuaJu has signed several agreements to promote its 3G spacecards as well as to increase the brand name awareness.
1. Cooperation with Gome: The Company signed a contractwith Gome to use its publicizing platform to promote CnBooand 3G digital space cards, meanwhile to host Original DVcontest in Gome's selected stores during a major Chineseholiday.
2. Cooperation with Z-CARD UK: The Company has been officiallyappointed as the first agent for Z-CARD's advertisementsof major consumer sectors in Greater China.
3. Cooperation with APEPCY (AIDS Prevention Education Projectfor Chinese Youth): The Company was exclusively authorizedby PAEPCY to negotiate with media operators using LED displayswith respect to the cooperation issues concerned. If theCompany successfully locate media operators, all LED willhave CnBoo's logo on them.
Recent Ranking:
The Company has shown increasing popularity as its CnBooweb sites have been ranked No.1 on Microsoft Live, No.1on Google China, No.7 on BaiDu, No.11 on Yahoo China andNo.12 on Google China when searching for keywords: on-linevideo, and on-line video sharing web sites recently. TheCompany also has launched its new version for enhanced functionality.
The Company has changed its name to China YouTV this yearto reflect its new business operations: the fast growingvideo sharing web site market in China.
Forward-looking statements
This report contains "forward-looking" statements withinthe meaning of Section 27A of the Securities Act of 1933,as amended, and Section 21E of the Securities Exchange Actof 1934, as amended. All statements other than statementsof historical facts included in this report are forward-lookingstatements. Forward-looking statements involve risks anduncertainties including, but not limited to, economic andpolitical factors; developments of the Chinese and NorthAmerican markets and changes in regulatory matters; ourbusiness strategies and future plans of operations; themarket acceptance and amount of sales of our products andservices; our historical losses; the competitive environmentwithin the industries in which we compete; and our abilityto raise additional capital, currently needed for expansion.
The Company cautions that forward-looking statements aresubject to certain risks and uncertainties that could causeactual results to differ materially from those indicatedin the forward-looking statements due to several importantfactors.
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