Anti-Fur Activists Descend on Beverly Hills on "the Busiest Shopping Day of the

Protesters will carry posters and banners through the streetsof BeverlyHills and educate the public with anti-fur brochures. LCA'sAnimal NewsVan will accompany marchers while showing educational footageon videoscreens promoting cruelty-free fashion and educating furretailers andconsumers about the horrors of the fur trade.

Fur-Free Friday was organized originally in 1986 by grassrootsactivists;this holiday march has grown to be one of the most widelyattended annualdemonstrations of the animal rights movement. LCA spearheadsthe LosAngeles march.

Demonstrators are available for interviews during the march.

 WHEN:     Friday, November 23, 2007, 11:00 AM - 2:00 PMWHERE:    Beverly Gardens Park, Beverly Hills          (North side of Santa Monica Blvd at Rodeo Drive)SPEAKER:  Rikki Rocket (drummer for the band Poison) - LCA Spokesperson

Last Chance for Animals (LCA), a national animal rightsorganization basedin Los Angeles, has been active for more than two decades.Founded and ledby animal expert, author and actor, Chris DeRose, LCA fightsfor the rightsof animals by conducting investigations that expose animalcruelty,launching public awareness campaigns, pushing animal friendlylegislationand helping prosecute animal abusers. For more information,visit.

Contact: Lisa Beal, Campaigns Director, LCA (818) 681-3672,For press inquiries, please contact Eileen Koch @ EileenKoch & Company,310.441.1000 or email Eileen @ .Please visit