Semplice Energy Secures Investment Funding

Semplice Energy has recently been expanding rapidly with a strongcustomer base including McDonald's, Mothercare, Tesco, The National Trust andThe London Fire Brigade. The investment capital will be used to fund futurecompany growth, drive industry initiatives and expand research anddevelopment activities.

David Johnson, investment adviser to BIP and a director of Semplice said"We are delighted to have made this investment. We are very impressed by MarkTruswell (Chief Executive Officer, Semplice Energy) and Natalie Barker(Founder and Chief Operations Officer, Semplice Energy) and what they haveachieved already. We believe that their highly commercial approach andtechnical expertise will continue to give the company a competitiveadvantage." BIP is also well-placed to lead the syndication of further roundsof funding as necessary.

In addition, Semplice announces the appointment of Neeta Dalal as ChiefMarketing Officer. Ms Dalal joins Semplice with 11 years of marketingexperience including a series of positions with Informix, Documentum and EMCCorporation.

About BIP Fund (I) Limited Partnership:

BIP is a privately held business established in 2006. BIP focuses oninvestments in early stage and start up businesses across a number of sectorsincluding financial services and technology. The directors are activeinvestors working closely with management to build an in-depth understandingof their business so as to add maximum value.

David Johnson started his professional career as a lawyer in the City andthe Far East, and has spent the last 10 years as an in-house commerciallawyer first at Virgin Group and then at Capital One.

About Semplice Energy:

Semplice Energy is a provider of technically advanced energy saving andrenewable energy solutions to reduce electricity consumption and CO2emissions. Based in Berkshire, UK, Semplice Energy was founded in 2005 by ateam of environmentally conscious technology and corporate investmentprofessionals. Through the team's passion for the environment and in depthtechnological expertise they are redefining the landscape of energy solutions.

Focusing on the key areas of energy consumption, Semplice Energy workswith world class partners such as Steinel, Baldor, Fluoresave, Salicru,Schuco, NeoSave, Fortis Wind Energy, Zephyr and Atlantic Orient Canada.Customers of these energy saving and renewable energy products are seeingsignificant cost savings through improvements in efficiency, onsiteelectricity production and a reduction in CO2 output.

Semplice Energy is the trademark of Semplice Energy in the United Kingdomand/or other jurisdictions. All other marks and names mentioned herein may betrademarks of their respective companies.

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